Other Technology Applications
Location-based service is increasingly being used by organizations as a tool to reach out to customers in proximity. An LBS (Location-Based Service) is an information service and has a number of uses in social networking today as information, in entertainment or security. It is made accessible with mobile devices through the mobile network and which uses information on the geographical(Geo-Location) position of the mobile device.
There are many applications to the use of LBS. It can be used for geomarketing for events, conferences or simply to reach out to people nearby when they turn on their mobile devices’ location detection services. It can be both used indoors and outdoors.
Location data, geotargeting, geofilters. Location-based technology is opening up a world of possibilities for marketers — but it’s also complicated, as new capabilities and use cases seem to emerge every day.
Speak to us today, to find out how we can help use geomarketing/geotargeting to meet your objectives.