What is Digital Marketing?
Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising and other channels to reach consumers. Social media marketing is part of Digital Marketing – it is the use of social media platforms and websites to promote a product or service.
The main components of Digital Marketing are:
SEM (Search Engine Marketing)
SEO (Search Engine Optimization) – To organically improve ranking on search engines such as Google, Bing, Yahoo and Baidu
Mobile markets (Google Play, Apple Store, etc.)
Digital channels (Non-Internet):
SMS messages (or other forms of Instant Messaging)
Digital displays/signage (indoor and outdoor)
Social Media is an important part of Digital Marketing.
We are able to provide a multi-prong approach through the use of not just digital channels but also offline, physical channels/modes such as the use of flyers, T-shirts and other offline advertising to help you maximize your ROI and increase efficacy.
Our Digital Media team will be able to advise and strategize on the best modes/channels to reach out to your target audience. Let us help you bridge the digital divide between you and your customers. Talk to us today!