Branding is one of the most important aspects of any business, large or small, B2C or B2B. An effective brand strategy gives you a major edge in increasingly competitive global and local markets.
Brand Identity is the message the consumer receives from the product, service or person. The brand identity will connect product recognition.
Brand identity should be consistent. If a portion of the identity is a particular shade, the consistency of the color used is imperative in maintaining the product’s identity. The identity must match the image projected and portrayed to the public.
For example, what comes to mind when we ask you about Apple, Samsung or Xiaomi? Their range of mobile phones would most certainly come to mind. Clearly, these companies have established a significant presence and unmistakable brand identity for their mobile phones.
So, what is Brand Strategy?
Brand strategy is a long-term plan that encompasses specific, long-term goals to develop an existing brand into a more successful one. A clearly-defined and executed brand strategy is crucial – it should positively affect all aspects of a business and connect to customer needs, appeal to customer emotions in different competitive environments.
10 Things to Consider before you embark on a new Brand Strategy:
1. Consider your current overall business strategy
2. Identify your target customers
3. Research on your target customer group
4. Develop your brand positioning
5. Develop your messaging strategy
6. Develop your name, logo and tagline
7. Develop your content marketing strategy
8. Develop your website, mobile app or customer-facing applications
We can help you build upon, enhance and develop new online branding strategies that is consistent with your brand’s identity to reach out your desired customers.